Looking For A Car? Don't Look For It In QC...
Seems like all the North American car dealers are desperate enough to become even... creative, these days, in trying to goad all the brand-new driver licensees into buying into their vehicles right now rather than going the traditional ''used car for starters route''...
Route '66 or not (hey, I heard even Lennon's '65 Ferrari is up for grabs - see you on the auction block, eh?) - it's always interesting to just stop (and, yes folks, it is oh-so-important to always makes your stops - ALL of your stops! But we're digressing now - and we can feel a little road rage developing on top of that!) ponder and look and listen at what the wheerlers-and-dealers have to say... We risk only to have a laugh at their expense - and there is no traffic cop who will ever give you a ticket for that offense!
that rival Honda went to in order to merely compete -
they hired a local stand-up comedian past his prime
No matter what the over-the-hill funny guy says there...
(What is he saying, anyway?!?)
Let's move on to FORD - also in the wasteland of QC -
now, the granddaddy of them all has invested upon
a local guru of sorts, un dénommé Alain Simard,
the monumental task of selling its latest set of 4-wheels...
And the result is, shall we say... odd?
Have a look now:
By quoting Henry Ford himself, Alain here thinks he legitimizes his
rather out-of-left-field association with the auto industry,
as he then goes on a long diatribe
about his love of music, festivals and so on -
all the stuff he does on his turf up there, basically,
in-between two surprise snowstorms,
and all that stuff has very little to do
with the ''proud sponsor'' here - Ford!
(Like, so what; Henry Ford once said that
the most beautiful thing in life is to keep
your mind young - what has it got to do
with music? Actually, by combining all of those
ingredients -music, youth, cars- you may only get
two things: speed - and untimely death!
Not a good combination, Alain!
Are you even any relation to René, Alain?
Okay - he probably is - ils sont tricotés serrés, ceux-là!
And as for Ford - the company - well,
thy founder, Henry, must be rolling in his grave!)
But both sponsor as sponsored have one goal in mind:
''aller plus loin'' (to go further - or is that
to boldly go where no other freakazoid has gone before?
Nah - that's the other guys: y'know, the wagon wheels
in the spaceways, or something...?
Never mind...!!!)
So everyone will have to wait and see
where this campaign will go, exactly...!
= + =
Now, I know I usually stop at three -
but I can't resist adding two more,
this time...!
Let's give another chance at Ford,
to redeem themselves in the eyes of Henry,
as they launched a funny campaign
for their C-MAX Hybrid car...
Here it is:
Now this would be much better -
if it wasn't just borrowing someone else's
creativity - namely legendary Italian
cartoon LA LINEA by the late, great
Osvaldo Cavandoli -
and tacking on annoying music
to sell their hypocritical hybrid there!
Nice try, Ford... Nice try!
We might as well just go for the joy ride instead -
with Sexy Judi... or Sexy Kayla...
Hot Suki... or Hot Melyssa G!
TESLA looks better and better...
Just count yourselves lucky that we didn't include a
Hyundai commercial here -
the way they're done up north of the 49th parallel
with the insufferable Guillaume Lemay-Thivierge
(QC's attempt at having an action star
with rugged odd looks akin to those of
the mish-mash that their society has become!
And to think that he is purported to be
the good-looking one of two sibling child actors...!)
no... really... you just know you don't want to see this:
So funny - because the guy doesn't ever speak English
- not in public, anyway!
Ironically, and most probably not quite so coincidentally either,
Guillaume here and the funny guy of the Honda commercial
were the ''stars'' of the sorry attempt at an action film
based around a cool car in 2007 (called Nitro...)
that was Made In QC and not even a success there...!
An atrocious waste of celluloid, it could only
have been worse if a third QC-born
car-aficionado had been included in the cast:
Michel ''KM/H'' Barrette...!
We think the winner is clear -
the best campaign going on right now features
this guy - no question:
If you don't want to drive like him,
then you just don't want to drive at all!
;-)
Labels: cars, commercials, publicity, Québécois, terrible
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